© 2019  Ruth J Palmer

Brand strategy

SEO packages

Inside out

brand audit

Brand book & style guide

Your brand values and visual language described in a beautifully presented digital book (physical printed book available on request). The brand book serves as an example of the visual style of your branded material whilst describing and embodying all of your values and visions. We expand upon the descriptions of your brand outlined in the identity document, using consumer facing language that can be used in other communications.

 

The style guide describes your tone of voice and personality to help you define the way you communicate. We describe in detail how to use (and not to use) your logo for the times when you need to get other designers working on your brand. As part of the style guide we may create patterns or other visual elements like backgrounds or photography if this is relevant for the brand, and define their use. The style guide includes a few working examples of designs for social images or blog posts to define the design direction.

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