Pressure test your brand star with your consumers.
Really get underneath who your customers are and what makes them tick. Our insights driven customer insights package goes deep rather than wide to uncover valuable clues to help you tweak your positioning and values. Summarised in a digital insights book that reveals your customers' value drivers.
4-6 in depth interviews to understand how the product and service fits into the customers' lives, uncovering any purchase or loyalty triggers
Consumer workshop to understand value drivers & current perceptions of your brand & views of your competitors
Customer insights book including:
Customer journey maps including highs and lows (where experience opportunities lie)
Customer profiles (How do we talk their language and how can they be grouped)
Value drivers (what they care about most)