January 15, 2019

So why should I head off to the woods and look for bugs in the grass to help me define my brand?

Let me explain.

Long, long ago, when we lived in a simpler, slower world filled with birds, wild animals, bees and campfires, we were tuned in to the world around us in a way...

July 25, 2017

Startup PR

There’s nothing like the feeling you get seeing your new business in print for the first time, but PR is often seen as one of the great mysteries to startups, so here is a quick demystifying guide to how to get the best results.

1. Take your time building your...

March 30, 2016

A lot of people still ask me “So what is branding anyway?” I’ve thought about this a lot over the years and readdressed my ideas recently when establishing my own branding agency. I’ve come to the conclusion that brands that work are alive and kicking. If the only thin...

March 1, 2012

The naming of your company is something people really do worry a lot about when establishing a new brand, and for good reason. Once your name is established it’s really hard to change, you’ve got it for life.

Entrepreneurs often start in the wrong place, they want a nam...

Please reload

Please reload

Please reload

Please reload

© 2019  Ruth J Palmer