Brand Identity & Graphic Design

kora™ produces 100% yak wool fabric and performance base layers for use in extreme environments. Yak wool is higher performance than merino, more breathable, lighter, softer and importantly warmer. kora™ buys yak wool directly from Himalayas communities and supports initiatives that bring positive change to the people of the Himalayas.

Brand strategy

Logo design

Print design

web design (e-commerce)

Hangtag design

Trade show design



"Ruth is a tireless self motivator whose experience, commitment, creativity and positivity helped kora come to life. She supported us through our startup phase, wearing multiple hats throughout - project management, copy-writing, web design, research, spreadsheet crunching, financial analysis, email marketing campaigns... She is painstaking in her approach to each task, and her dedication to ensuring that the task is completed on time and to the required quality is exemplary.  Do not overlook her design skills either, as these are fantastic. She created kora’s logo - which is a thing of beauty and brains." Michael Kleinwort, Founder Kora. 

Brand essence: 

Go further


Brand purpose:

Use the science of nature to support athletic performance in extreme environments; bring positive change to the communities that provide our wool.


Brand statement:

For outdoor athletes, kora is the apparel brand that delivers natural comfort, mountain-tested, scientifically proven performance apparel and brings positive change to the lives of the nomads who supply its wool. 


Only kora has develops its own performance fabrics from yak wool, scientifically tested in the lab and with athletes and works directly with Himalayan communities.

Brand Elements

Rational elements (what we will deliver)

Scientifically proven high performance


Natural Comfort


Emotional elements (what we will make you dream of)

Extreme adventure

Connection to place


© 2019  Ruth J Palmer