Ruth has been working in brand strategy, design and marketing for over 15 years.
Here are a few highlights:
VP Brand & Marketing at d3o lab - 7 years.
d3o is an ingredient brand much like Gore-Tex, but for impact protection. d3o is a patented smart material that contains intelligent molecules that lock together on impact; smart protection. I was part of the founding team, crafting the brand identity, strategy and design materials, building the brand & marketing strategy and working on co-branded marketing campaigns with our customers: HEAD, Spyder (Olympic campaign), Globe Shoes, Armadillo Scooter Wear, Puma and many more.
"I had the pleasure of working with Ruth while launching d3o technology with Spyder. Her consumer insights are invaluable and her ability to communicate them is unsurpassed. She worked tirelessly to spread the brand promise of d3o to the widest audience possible. Her ability to take advantage of the PR generated by the 2006 and 2010 Olympics, and increase the reach of that exposure, was vital to keeping Spyder in the position of industry innovator and positioning d3o as a "game changing" technology. Ruth is someone who understands the value of brands partnering together to achieve a greater impact than either entity can alone. Her creativity and willingness to do whatever is needed are a rare combination. Always timely and delivering far beyond what was expected, I appreciated having her support for the numerous projects we undertook together." Phil Shettig GM Resort / Race Spyder Active Sports.
Kora - Brand Strategy & Design Consultant - 4 years
Kora make high performance outdoor apparel from yak wool sourced from Nomadic communities in the Himalayas. The company seek to give back to the communities that supply their wool. During my time working for Kora, I helped the brand build their brand strategy from the beginning, develop a strong identity and communications materials as well as their e-commerce website (not the current site) and direct the communications strategy.
"Ruth is a tireless self motivator whose experience, commitment, creativity and positivity helped kora come to life. She supported us through our startup phase, wearing multiple hats throughout - project management, copy-writing, web design, research, spreadsheet crunching, financial analysis, email marketing campaigns... She is painstaking in her approach to each task, and her dedication to ensuring that the task is completed on time and to the required quality is exemplary. Do not overlook her design skills either, as these are fantastic. She created kora’s logo - which is a thing of beauty and brains." Michael Kleinwort, Founder, Kora
Idea Couture - 2 years
Idea Couture is an award-winning global strategic innovation and experience design firm. Idea Couture help leading companies envision and create differentiating breakthrough products, services and programs that fulfil client requirements, build lasting emotional connections between customers and brands, and drive new revenue. The majority of my time here was spent working on a strategic innovation piece for VF corporation which blended my experience of product development in the outdoor market with my startup knowledge. This was a very interesting project reaching over many of VF's brands and gave me experience of innovation and brand strategy within larger corporations. This project ran out of the San Francisco Office.
"Ruth is a rare brand strategy and design guru that brings both intuition and intellect to her work. I have worked with her over a wide number of projects where her versatility and creative range consistently emerge in distinct and dynamic ways. She is easy to work with, listens exceptionally well and delivers nuanced brands that resonate with consumers across diverse industries and segments." Scott Friedmann, Executive Vice President, Idea Couture.