Vereo
Brand Identity
Vereo is a new food brand that combines nutritional balance with Michelin star quality cooking and makes this available to you in a fast and convenient package. Vereo food & drink is sold in premium gyms and in food halls across the city of London.
Strategy
Logo development
Brand assets
Menu design
Packaging
Brand essence:
Vigour
Brand purpose:
To produce creative, healthy, accessible food that inspires you to eat well wherever you are.
Brand statement:
For busy people who are passionate about food and nutrition, Vereo provides nutritionally balanced foods that give you a healthy Michelin star experience in your home, gym or workplace at your convenience. Only Vereo combines medically trained experts in nutrition with a Michelin star chef and a team of people passionate about eating well, staying healthy and feeling great.
Brand Elements
Rational elements (what we will deliver)
Scientifically informed nutrition (Balance)
Speed & convenience
Michelin star quality
Emotional elements (what we will inspire)
Feeling good
Trust
Control